WiGoMan Blog - Tech Care (Repair, Reuse, Recycle) Industry Leader

CES 2022 is over, I’m back home (safe & sound), and if there is one thing I can report about the show it’s that the Consumer Tech Industry needs the Tech Care Industry now more than ever! In this post I’ll go over the issue again and then conclude with a solution that I think could please both sides. In my two previous posts about my journey to CES 2022 (1. Tech Care Meets the Consumer Tech Association , and 2. What’s Your Tech Repair Strategy? ) I highlighted my personal journey to CES, how/why it relates to my work at the Tech Care Association (TCA) and my main takeaway from talking with hundreds of tech manufacturers (OEMs). I’ll also be posting some videos from the show on the TCA YouTube Channel  in the coming days. As someone who absolutely loves new tech, I’d like to say that I spent a lot of time trying out all of the new stuff at CES – there was lot of cool stuff - but I didn’t because my mission was trying to find new opportunities for the tech care industry. I wa...

Day 2 at CES 2022 is in the books and what a day it was. In between a few planned meetings I spent most of my day on the show floor talking to OEMs who are here to promote new products and services. I had one main question for them. WHAT’S YOUR TECH REPAIR STRATEGY? If I were handing out grades it would mainly be an ‘F’ with a whole lot of incompletes. Most, if not all of these companies, don’t have a coherent strategy for when their product breaks. And the few that do have an expensive/inconvenient one. Why? Because 1) They don’t have a clue as to what could go wrong, and 2) Like I have said a million times before THEY DON’T KNOW YOU (Tech Repair) EXIST! Here’s the problem OEMs. If something goes bad – and with tech something ALWAYS goes bad – it’s going to cost you to fix it. And it could cost you everything. Seriously. Think about it this way. If your customer has an issue and you don’t solve it immediately (it’s an on-demand world we live in). That customer(s) is going to giv...